In our Maven Insights series, we dive into what our data tells us about our impact and approach, and what we’re learning from how our members interact with Maven. As a data-enabled women’s health and family benefits solution, we’re always thinking about what our members’ engagement tells us about how we can improve.
DID YOU KNOW?
43% of members come to Maven without a fertility clinic.
The decision to start IVF, research fertility treatment options, or go through egg freezing is emotionally charged and challenging. Most individuals don’t know where to begin. The information they’re looking for—education on treatment types, expert advice, and guidance to find the best fertility clinic for their unique needs—is often impossible to find.
As you consider the best fertility benefits packages to meet the demands of your employees and remain competitive in today’s job market, fertility clinic steerage and navigation support should be a key component. Helping your employees find the right fertility clinic for them can make all the difference for driving outcomes, improving patient experience, reducing the number of rounds of treatments, addressing often unmet holistic needs, and drastically lowering costs.
Here are five reasons why this matters
1. Finding a clinic is challenging and stressful for your employees
Many individuals state that finding a clinic is one of the most stressful aspects of fertility or egg freezing. 74% of respondents in a recent Healthline survey said they used Google for information on where to begin, what to look for when researching clinics, the questions to ask, and how to weigh inputs to make the right decision.
“What I needed most was someone to guide me, demystify costs, and answer my questions. I was left Googling on my own,” explained one Maven member about their biggest pain point for the fertility process before they were able to enroll with Maven Fertility through their employer.
2. Fertility journeys are unique and require personalized support
While we’ve seen a rise in awareness and education around fertility treatments and egg freezing in recent years, there are also more options than ever before for individuals to assess and navigate, often without expert guidance or the support of someone else who has been through the same process. This is where search engines and online communities fall short.
Fertility is extremely specific and requires personalized support at every step of the journey— beginning with selecting the right fertility clinic. Every individual’s fertility, egg quality, sperm health, uterine lining, medical history, or the like is unique to them. When individuals have access to 1:1 guidance and navigation with a trusted partner who has their personal health and goals in mind, their outcomes can be greatly improved.
3. Fertility clinics are extremely important for outcomes
For a fertility clinic and doctors, a personalized approach ultimately leads to fewer rounds of treatment because the right assessment is made at the outset and expectations are set. Rather than jumping directly into testing or treatment, clinics that put the individual patient at the center of their care model focus on evaluating an individual patient, fully assessing their options, and discussing their treatment paths and potential outcomes.
When fertility clinics are outcomes-driven and patient-centered, they have individuals’ best interests in mind, including:
- Thorough evaluation and clear communication of what treatment options are available to them and what the likely outcomes are for each
- Fewest rounds needed to achieve a live birth
- Least amount of time between start of treatment and live birth
- Lowest costs
- Positive interactions with their providers and clinic staff
The success rates for a fertility clinic—measuring live births through each round of treatment like IVF—is a trusted indicator for whether the clinic is focused on these outcomes.
““What I needed most was someone to guide me, demystify costs, and answer my questions.” - one Maven member on their biggest pain point as they started the fertility navigation process
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