Fertility benefits: What employers need to know

Fertility benefits are no longer optional. As leading companies look to attract and retain talent, fertility benefits are becoming table stakes. Learn why your HR team needs to add fertility coverage to your employee benefits package, and how to build benefits that meet employees's unique needs.

Summary

Companies are leveraging fertility benefits, covering services like IVF, egg freezing, and even mental health support, to attract and retain top talent. These benefits are not just improving employees' health and outcomes, but also making them more productive and loyal to their companies. By designing inclusive, personalized fertility benefits, employers are making an impact on employee wellbeing and their company's bottom line.

Maven’s State of Women’s and Family Health Benefits 2024

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Summary

Companies are leveraging fertility benefits, covering services like IVF, egg freezing, and even mental health support, to attract and retain top talent. These benefits are not just improving employees' health and outcomes, but also making them more productive and loyal to their companies. By designing inclusive, personalized fertility benefits, employers are making an impact on employee wellbeing and their company's bottom line.

Fertility benefits have become one of employers’ most popular tactics in the ongoing quest to attract top talent. Once considered a luxury, companies are increasingly ranking it as a top benefits priority. And for good reason: More than 48 million couples across the globe have received an infertility diagnosis, and 67% of LGBTQIA+ employees intend to grow their families through fertility, adoption, or surrogacy.

Employees have made it clear they expect their employers to support them on their journeys to and through parenthood, with one-third of employees saying they want additional support for family-building.

Ready to provide personalized family-building and fertility benefits to your employees?

Maven is uniquely positioned to support employees along their reproductive health journey, no matter their path to and through parenthood.

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