Bart Trench, Head of Benefits and Wellness at Protective Life, shares why partnering with Maven is a “win-win” for the company and its employees.
Why is having a family benefits partner like Maven important for Protective Life?
We're a life and annuity insurance company—we're in the business of protecting families. It's a natural extension that we want to take care of our employees as well.
We have, on average, about a 10-year tenure with our employees. At some point, they are probably going to start a family or add to their family while they're working with us. Starting a family or adding to your family is very expensive, and it can be complicated. Maven is a great partner for our employees and their spouses or domestic partners [who are in this life phase]. [Plus], pregnancy is a big cost. So providing services to our new parents through Maven is a win-win for both the company and for our employees.
“Any number of obstacles might lead a woman to say, "It's too much to come back to work and deal with all of these things.” So the support that Maven provides during that process can be invaluable.”
Why did you seek a digital healthcare solution in particular?
We try to be innovative. We try to use more digital technology for our customers, and we're trying to do that as well with our employees. Maven is a natural outgrowth of that. We get a lot of testimonials from our employees about how great it is. The cool thing with Maven is that—from when the maternity benefit starts, early on in pregnancy, to six months postpartum—there are all different touchpoints that our employees can use. So it fits the needs of the employees when they actually need the services.
A lot of women leave the workforce reluctantly after having a baby. What were some of the retention issues that you wanted to address?
Maybe you had a complicated pregnancy and you needed to take [extra] time off. Maybe that has dampened your spirits or made it challenging for you to think about going back to work after your leave. And then coming back to work, maybe you have lactation issues or mental health issues. Any number of obstacles might lead a woman to say, "It's too much to come back to work and deal with all of these things.” So the support that Maven provides during that process can be invaluable.
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