The statistics are astounding—40% of working parents have changed their employment situation since the onset of COVID-19, and in September alone, over 1 million Americans left the workforce, 80% of whom are women. For any company seeking to attract and retain diverse talent, this is a crisis threatening to roll back decades of progress. Working parents need us, and as employers, we need them. Helping working parents take care of their families at home allows them to be focused and engaged at work.
Over the past year, we’ve talked to thousands of parents; hosted discovery roundtable discussions with employers, parents, and clinicians; acquired a parenting app (Bright Parenting); and ultimately put our heads together to build a product that we were excited to officially unveil on HLTH’s virtual stage: our Parenting & Pediatrics product, the first family health solution to integrate support for parents with specialized pediatric care to improve behavioral and clinical outcomes for parents and children.
Why does it matter that the product is integrated? It matters because parents’ health and children’s health are interconnected. When children are healthy and taken care of, parents are healthy and productive. When parents experience stress, it can have a direct impact on physical and mental health outcomes for children. Put simply, our health is connected but our care historically has not been.
With the addition of our Parenting & Pediatrics product, Maven is now supporting parents from the time they’re thinking about starting a family (via Maven Planning) to the time their child is ten years old. Maven has always believed that having a more integrated family health model—that starts with fertility and maternity care, and continues on to help through early childhood—is core to giving families the support they need to be successful at work and at home.
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