DID YOU KNOW?
2 out of 3 members seek care on Maven after they welcome their baby to the world.
The weeks and months following the arrival of a new baby can be overwhelming, exciting, emotional, and anxiety-inducing for new parents and their infant. There are countless questions and challenges popping up for parents at all hours. As they navigate their first weeks and months at home, our members are turning to Maven’s providers in our virtual clinic to seek the care they need most, including access to:
- Lactation Consultants
- Sleep Coaches
- Mental Health Specialists
- Career Coaches
- Pediatricians
- Breast Milk Shipping
Maven’s comprehensive care delivery model aims to fill gaps in postpartum care left by the traditional healthcare system. The on-demand, unlimited access to a variety of doctors and specialists that Maven provides makes all the difference for parents navigating their new, sleep-deprived reality once their baby enters the world.
As we dive deeper into exactly how our members are using Maven in the postpartum period, we see the value that Maven’s holistic care provides in terms of filling gaps in access and driving healthier outcomes for both new parents and their infants.
Why postpartum care matters
The postpartum period is a critical period of change and adjustment for new parents. Of course, once the baby arrives, attention shifts almost entirely to caring for and meeting the baby’s needs (and trying to decipher the meaning of their every coo or cry).
But postpartum care for new parents themselves—especially women who have carried and delivered a baby—is vital and often forgotten. According to the American College of Obstetricians and Gynecologists (ACOG), many women who have given birth never attend a postpartum visit, which is problematic for long-term health outcomes; as ACOG states, “underutilization of postpartum care impedes management of chronic health conditions and access to effective contraception, which increases the risk of short interval pregnancy and preterm birth.”
As of its recent updated guidance published in 2018, ACOG recommends postpartum care that is both immediate—within the first three weeks postpartum—and ongoing for new mothers. It recommends holistic support that is emotional, physical, and mental and individualized to meet a woman’s needs— exactly what Maven provides.
Maven ensures that new parents are equipped with the information they need to navigate the so-called “fourth trimester” and beyond, and provides much-needed access to specialized care for themselves and for their new infant.
“According to the American College of Obstetricians and Gynecologists (ACOG), many women who have given birth never attend a postpartum visit, which is problematic for long-term health outcomes.”
Putting baby first with Maven’s specialists
Our data shows us what any new parent would already guess: our members are actively seeking care and guidance on Maven for their new baby—to complement and augment in-person care, as well as speak to specialists on-demand as soon as issues or questions arise. Here are two key ways that this plays out in terms of our member engagement.
Getting help from Lactation Consultants
In the month immediately following delivery, nearly half of member engagements in our virtual clinic are with Maven Lactation Consultants. Members continue to turn to Lactation Consultants throughout their postpartum journey, as they cope with the challenging physical and emotional demands of breastfeeding and pumping.
Why this matters: ACOG recommends breastfeeding for 6-12 months, as it helps babies get the ideal nutrition for healthy development and provides long-term health benefits for the mother: lowering the risk of developing breast and ovarian cancer, type 2 diabetes, heart disease, and postpartum depression. But, as any new parent knows, breastfeeding can be painful, time-consuming, and logistically challenging when it comes to pumping on-the-go. New moms have questions and need support while they are nursing, and there are major gaps in access to Lactation Consultants in terms of geography and cost, in part because traditional insurance carriers don’t cover this specialty. A video appointment with a Maven Lactation Consultant can make all the difference for a new mother navigating the complex world of breastfeeding and pumping, and provide helpful guidance on milk supply, latching issues, pain, mastitis, or other issues.
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