The challenge
The life sciences company recognized the need to expand and improve their benefits offerings for parents and parents-to-be. With over 80,000 associates, the company knew their associates’ family-building and maternity needs would be diverse. This required a benefits solution that would provide personalized and comprehensive support for all paths to and through parenthood. High medical costs were also a concern, and the organization needed a partner that would help manage costs incurred by both associates and the company.